Do’s and Don’ts of Selling During the Holidays
Monday Dec 06th, 2021
The holidays are a joyous time filled with festive activities and get-togethers—but they are also one of the busiest times of the year. Selling a home during the holidays can add yet another task to your holiday to-do list. Some things can both help and hurt you during a holiday home sale.
Some real estate professionals believe that the holiday season is the absolute worst time to sell your home, while others know that certain aspects of end-of-the-year selling can provide you with some advantages. Knowing what to do—and what not to do—will make all the difference in offloading your home during the last two months of the year.
Should You Buy or Sell During the Holidays?
The rate of home sales tends to decrease between November and January. However, selling during the holidays can be a great way to attract only serious buyers. People wouldn’t waste their time window shopping for homes while they already have a million and one other things to accomplish.
When staging a home during the holidays, you want to take advantage of the festive season. Homes can look their best with festive décor, but it’s crucial to keep it tasteful. Tasteful decorating means that you want to make your home look like it would fit their ideal holiday season without using obnoxious adornments that could end up distracting them from the true beauty of the property.
You also want to make sure to choose general fall and winter décor instead of decorating for a specific holiday. People celebrate the festive season in different ways, and if you focus on one group of people, you will end up turning off a lot of potential buyers.
Play To The Season’s Strengths
Depending on where you live, the visual changes that take place during the fall and winter seasons can take an otherwise simple-looking home and add charm and character. Whether it’s snow on the ground or colourful foliage, you can use it to your advantage. The natural beauty that surrounds the property will help you pull in more buyers.
First impressions matter and that is why you should focus on curb appeal. Ensuring that you have taken care of any exterior blemishes while utilizing the property's natural accents will garner interest in the property before they even step foot in the door.
Selling your home during the holidays can be a stressful experience, but if you hire the right REALTOR® and focus on the positive aspects of end-of-the-year selling, you will find a serious buyer in no time at all.
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